World Champion Xu Xin Joins HIHAUS as Brand Spokesperson
On 31 March we held our brand spokesperson signing ceremony at the Poly Intercontinental Hotel in Foshan, as part of a marketing summit titled A Journey of Renewal, Building the Future. The guest was Xu Xin, the world champion table tennis player known as the Golden Left Hand and widely regarded as the strongest penhold attacker of his generation.
Why a table tennis player
The fit is not obvious until you look at what the sport demands. Penhold attacking is a style with no margin: the grip sacrifices reach on the backhand, so the player has to compensate with footwork, timing and an unwillingness to play safe. Xu Xin built a career on that compensation.
A window factory has a similar constraint. The product is bought on a specification and checked on site, and there is no way to compensate for a frame that is two millimeters out or a gasket that does not compress at the corner. The comparison held well enough for the campaign, and Xu Xin made it himself in the interview: he said he uses the windows where he sleeps, and that what he notices is the quiet.
What was released alongside the signing
Three things, and the second is the one we would point a buyer towards.
- Four co-branded products, including the Xintu series of modern casement windows and the Xinhui series. These are existing systems with a specified configuration, not new platforms.
- A white paper on noise reduction, released to coincide with World Noise-Free Day, covering what actually determines acoustic performance in a window: laminated glass, asymmetric builds, frame damping and perimeter sealing.
- A signed table tennis racket presented to the brand, and an exhibition match between Xu Xin and our chairman, Mr Wu.
What this does not change
An endorsement does not alter a test report. The U-factor, water rating and acoustic performance of any system we ship come from the tested assembly, and a buyer should still ask for the report number and the certified product directory entry rather than accept a campaign as evidence. Xu Xin's involvement is a statement about the brand; the reports are the statement about the product.
If you want the white paper, or the configuration of the co-branded Xintu system, ask and we will send both.
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